Tourism NT wanted to let the rest of Australia know Summer is different in the Territory. It starts early, when it’s still chilly down South. Plus, because it’s ‘off-peak’, you can beat the crowds that summer brings elsewhere. Really, an ordinary summer looks very ordinary compared to a Territory summer. Especially the way we did it.
Art Director/ECD - Brenton Bleechmore
Copywriter/ECD - Corey Swaffer