Ethan has broken down... Again. His house mate had told him to get the car checked before driving out to McLaren Vale for his big date. If only he had? Luckily, Trev was doing his rounds and bumped into the luckless I.T. manager.
The RAA Road Service campaign appeared across Cinema, TV, Social, Digital, Press and Owned Media. In outdoor, contextually chosen sites displayed our road service headlines above routes known for traffic stand-stills throughout. The campaign won Best Outdoor on Best Ads.
