DRIVING
LESSONS

FULLY INTEGRATED CAMPAIGN

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A couple of driving lessons in the book and Eve feels she’s getting better. Trev happened to be buzzing around the area and heard the initial crash as the Ford Fiesta hit the lattice. Thankfully, he doesn’t sleep much before 11, so was first on the scene to steer Lynne (Eve's mum) towards RAA.

The RAA Insurance campaign appeared across Cinema, TV, Social, Digital, Press and Owned Media. In outdoor, contextually chosen sites displayed our car insurance headlines above accident hot-spots all over the state.

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Art Director/ECD - Brenton Bleechmore
Copywriter/CD - Josh Fanning
Director - Luke Shanahan
CGI - Rising Sun Pictures
Post - Kojo