With the launch the new RAA Brand campaign we introduced South Australia to the brand’s newest distinctive asset - Trev the naive and bumbling, rare bearded bee. Rejected from his own hive, Trev is driven by his natural instinct to be part of something big. In six months, the campaign achieved the attribution results RAA hoped to achieve in 18 months. The campaign appeared across Cinema, TV, Outdoor, Social, Digital, Press and Owned Media.
The launch film won AADC awards for best Post-Production, Editing and the AADC Master’s Chair for best in craft.
