GREAT
DAY

Even though Foodland price-match their competitors and offer hundreds of specials each week, they needed to clearly articulate how competitive they were. Known for great food, it felt only right to introduce the Foodland customer to the “great savings” they could enjoy at the same supermarket. Our 30” TVC juxtaposes the not-so-great life moments we encounter versus the truly-great-savings you can achieve at Foodland. Turning Foodland into the “home of great”.

Art Director/ECD - Brenton Bleechmore
Copywriter/CD - Josh Fanning