REWARDS THAT
GO FURTHER

The Challenge: Convince our conservative American Express client that humor and creativity were more effective in social than boring reward point earn rates and travel destination tables.

The Solution: A series of fun videos that dramatised the 'Rewards that go further' message.

The Result: 8 million+ impressions and 2 million+ video views. The biggest result American Express Australia had ever seen in social - the client actually called the agency to check the numbers weren't a typo. Whats more, we had 151 card applications of the back of the campaign - higher than any previous social based card aquisition campaign. Job done.

Art Director/ACD - Brenton Bleechmore
Copywriter - Jon Tompkin